Marketing Director / Manager Availabe to work in : São Paulo, Estado |
Technical Summary Senior exec., 20 years of pro. experience, 14 in Marketing. Worked for national and multinl. cos. of technology (Information Technology; Bank, Industrial & Retail Automation), services (Consulting), and consumer goods (Perfumes & Cosmetics).
Strong performance in strategic marketing plan, product management, budget, compet. analysis, new business develop. and client management, reports and presentations. Intl. business trips - USA, Germany, Fr., Mex., Can., and Arg.
Dynamic, self-starter, team player. |
Specific Knowlegdes § Corporate and institutional, business-to-business (B2B), consumer (B2C), and services marketing;
§ Development and execution of strategic marketing and communication plan;
§ Product development and management; pricing; promotion; packaging; import; merchandise stocks forecast and balance, market policies, logistics, distribution network & VAR`s selection; POS merchandising; trade marketing; market and competition evaluation; profitability analysis;
§ Relationship with advertising agencies (media plan), press agencies and media;
§ Market research; niche identification;;
§ Event planning and execution;
§ Client Management, ECR, CRM, database and direct marketing activities;
§ Administration of commercial agreements;
§ Participation in well succeeded negotiations and teamwork coordination;
§ Internet, intranet, e-commerce, and microcomputer skills.
§ National and international seminars, workshops and meetings. |
Relevant Experience MERCER HUMAN RESOURCE CONSULTING LTDA. – American Co. - MMC Group
Apr/2000 – May/2002
Marketing Manager
HR consulting services (retirement, invests., perf. & reward, pension plan admin., strategic commun., health care and insured benefits).
COSMOSENSES COMÉRCIO E IMPORTAÇÃO LTDA.
May/1999 – Apr/2000
Brand Manager
Prestige cosmetics and perfumes - Shiseido, and Aubusson, Rodier, Ventilo, Pen Duick, and Le Petit Prince brands.
ESSELTE METO IND. E COM. LTDA. - Swedish Co.
Mar/1995 - Dec/1998
Product Manager
Commercial automation, retail merchandising, and handheld labeling systems.
PHYTOERVAS IND. E COM. DE COSMÉTICOS NATURAIS LTDA.
Oct/1993 - Aug/1994
Product Supervisor
Prestige cosmetics and perfumes - Givenchy and Clarins brands - sales, promotion and distribution network.
UNICONTROL SISTS. DE MEDIÇÃO E CONTROLE LTDA. - UNIPAR Group
Sep/1992 - Jul/1993
Marketing Supervisor
Industrial automation (DCS). |
Education CBA - Certificate of Business Administration - Concentration in Finance
IBMEC Educacional S. A. - ongoing - sep/2003
Executive MBA (conducted entirely in English)
BSP - Business School São Paulo, Brazil & University of Toronto, Canada - 1998
Graduate Degree in Business Administration
Fundação Armando Álvares Penteado - FAAP - 1993
Mathematics (emphasis in Systems Analysis and Computer Science)
Faculdade de Filosofia, Ciências e Letras Santana - 1991
Electronic Technician
Escola Técnica Federal de São Paulo - 1983
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Foreign Languages Fluent English; conversational Italian and Spanish; basic French. |
Personal data Brazilian, 38 years old, single |
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